AMY APPAREL LTD respects your privacy and is committed to protecting the personal information you provide when using our website.
This Privacy Policy explains how AMY APPAREL LTD collects, uses, stores and protects personal information when you visit amyapparel.net, place an order, contact us or otherwise interact with our online store.
We aim to handle personal information responsibly, transparently and in accordance with applicable UK data protection requirements.
1. Who We Are
The company responsible for the processing of personal information described in this Privacy Policy is:
AMY APPAREL LTD
Business address: 21 Gordon House Newcastle upon Tyne United Kingdom NE6 2JF
Website: amyapparel.net
Email: payment@amyapparel.net
Telephone: +44 7456465181
For privacy-related questions or requests concerning your personal information, you can contact us using the details above.
2. Information We May Collect
Depending on how you interact with our website, we may collect different categories of personal information.
Information You Provide Directly
When you place an order, contact us or use certain features of our website, we may collect information such as:
Full name
Billing address
Delivery address
Email address
Telephone number
Order details
Products purchased
Payment-related transaction information
Information you provide when contacting customer support
Information provided in connection with returns, refunds or order enquiries
We only ask for information that is reasonably necessary for the relevant purpose.
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically by our website or the services supporting it.
This may include:
IP address
Browser type
Device type
Operating system
General website usage information
Pages visited
Referring website or source
Approximate location derived from technical information
Date and time of website visits
Technical information relating to website performance
The information collected may depend on your browser settings, device and the technologies used on our website.
3. How We Use Personal Information
We may use personal information for the following purposes:
Processing Orders
We use customer information to:
Process and fulfil purchases
Confirm orders
Arrange delivery
Provide order-related communications
Manage returns and refunds
Maintain transaction records
Provide customer support
Customer Service
We may use information provided by customers to respond to enquiries and assist with questions concerning products, orders, payments, delivery, returns or refunds.
Website Operation
We may use technical information to operate, maintain, secure and improve our website.
This can include identifying technical problems, monitoring website performance and protecting our website from misuse.
Business Administration
We may process information where necessary for legitimate business administration, accounting, record keeping and related operational purposes.
Fraud Prevention and Security
We may process relevant information to help detect, prevent and investigate fraudulent transactions, suspicious activity, abuse of our website and other security risks.
Legal and Regulatory Requirements
We may process and retain certain information where necessary to comply with applicable legal, regulatory, accounting or reporting requirements, or where required to establish, exercise or defend legal claims.
4. Lawful Bases for Processing
Where applicable, we rely on one or more lawful bases under UK data protection law.
These may include:
Contract
We may process information where it is necessary to perform a contract with you, such as processing and fulfilling an order you have placed.
Legal Obligation
We may process information where necessary to comply with a legal obligation, including applicable accounting, tax, regulatory or other legal requirements.
Legitimate Interests
We may process information where necessary for our legitimate business interests, provided that those interests are not overridden by your rights and interests.
Examples may include maintaining website security, preventing fraud, responding to customer enquiries, improving our services and managing our business.
Consent
Where consent is required, we will ask for your consent before carrying out the relevant processing.
Where processing is based on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
5. Information We Share
We do not sell customers’ personal information.
We may share relevant personal information with trusted service providers where this is necessary to operate our business and provide our services.
Depending on the circumstances, these may include:
Payment processing providers
E-commerce and website service providers
Hosting and technical service providers
Delivery and shipping providers
Customer service or communication providers
Professional advisers
Accounting or administrative service providers
Fraud prevention and security providers
Government authorities or regulators where legally required
Third-party service providers should only receive information reasonably necessary for the services they provide.
6. Payment Information
When you make a purchase through our website, payment transactions may be processed by third-party payment service providers.
Payment providers may process information necessary to authorise and complete the transaction, such as transaction details and other information required for payment processing.
For security reasons, we do not ask customers to send complete payment card numbers, security codes or passwords to us by ordinary email.
Payment information may be subject to the privacy policies and terms of the relevant payment provider.
7. Delivery Information
When you place an order, we may need to provide relevant customer information to delivery or shipping providers so that your purchase can be delivered.
This may include information such as:
Recipient name
Delivery address
Telephone number
Email address where required
Order or shipment reference
Only information reasonably necessary for delivery or related services should be provided.
8. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support website functionality, security, performance and user experience.
Cookies are small files or similar technologies that may be stored on your device when you visit a website.
Depending on their purpose, cookies may be used for:
Essential website functionality
Remembering preferences
Website performance
Security
Understanding how visitors use our website
Improving the website experience
Marketing or analytics, where applicable
Where applicable, non-essential cookies will only be used in accordance with applicable requirements and any consent mechanism provided on our website.
You can also manage or restrict cookies through your browser settings.
Disabling certain cookies may affect the functionality or performance of parts of our website.
9. Analytics
Where analytics technologies are used on our website, they may collect information about how visitors interact with the website.
This information may help us understand website usage, identify technical issues and improve our online store.
Where applicable, analytics technologies that require consent will be used only in accordance with the applicable consent requirements.
10. Direct Marketing
We may occasionally send marketing communications where we have a lawful basis to do so.
Where consent is required, we will only send relevant marketing communications after obtaining the appropriate consent.
You can unsubscribe from marketing communications at any time by using the unsubscribe mechanism included in the relevant communication or by contacting us.
We will continue to process information necessary to fulfil orders, provide customer service or meet legal obligations even if you opt out of marketing communications.
11. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The exact retention period depends on the type of information and why it is being processed.
For example:
Order and transaction information may be retained for business, accounting and legal record-keeping purposes.
Customer service communications may be retained for as long as reasonably necessary to manage the enquiry and maintain appropriate records.
Information relating to returns, refunds or disputes may be retained for as long as reasonably necessary to manage the matter and meet applicable legal requirements.
Certain technical or security information may be retained for an appropriate period for security and operational purposes.
When information is no longer required, we will take reasonable steps to securely delete it or otherwise dispose of it.
12. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.
Security measures may include appropriate access controls, secure systems, authentication procedures, monitoring and other safeguards appropriate to the nature of the information.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Customers should also take reasonable steps to protect their own accounts, devices and login information.
13. International Data Transfers
Some service providers used in connection with our website or business operations may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we aim to ensure that appropriate safeguards are in place as required by applicable data protection law.
Depending on the circumstances, safeguards may include an applicable adequacy decision or appropriate contractual or other legally recognised transfer mechanisms.
14. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have rights concerning your personal information.
These may include the right to:
Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of personal information in certain circumstances
Request restriction of processing in certain circumstances
Object to certain processing
Request portability of certain personal information
Withdraw consent where processing is based on consent
These rights are subject to applicable legal conditions and exceptions.
If you would like to exercise a data protection right, please contact us using the details provided below.
15. How to Make a Privacy Request
To make a privacy-related request, please contact:
Email: payment@amyapparel.net
Telephone: +44 7456465181
Postal address:
AMY APPAREL LTD 21 Gordon House Newcastle upon Tyne United Kingdom NE6 2JF
For security purposes, we may need to verify your identity before completing certain requests.
We will handle valid requests in accordance with applicable data protection requirements.
16. Children’s Privacy
Our website is intended for general consumers and is not specifically directed at children.
We do not knowingly seek to collect personal information from children where such collection is not appropriate or permitted.
If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us.
17. Third-Party Websites
Our website may contain links to third-party websites or services.
This Privacy Policy applies to amyapparel.net and does not automatically apply to third-party websites.
We recommend reviewing the privacy policies of third-party websites before providing them with personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or applicable legal requirements.
When we make changes, we will update the “Last updated” date shown at the top of this page.
We encourage customers to review this page periodically to remain informed about how personal information is handled.
19. Complaints
If you have concerns about how we have handled your personal information, we encourage you to contact us first so that we have an opportunity to review and address your concern.
You also have the right to raise a concern with the UK’s data protection supervisory authority, the Information Commissioner’s Office (ICO), where applicable.
Information about contacting the ICO is available through the official ICO website.
